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14 October, 2011

In Love! With Everyday Minerals

Be prewarned. This is going to be a long one.

One of best things to happen to me makeup-wise in the last few months, has been the discovery of Everyday Minerals. I discovered it on my journey to find my perfect mineral foundation. Unfortunately it didn't work out for me with their mineral foundation, because my hyper sensitive skin seems to  be a snob that prefers to have nothing but Korres foundations grace it. And so of course I broke out and my skin itched like mad, but it did lead me to my beloved Korres Mineral Foundation. I probably would have moved on and never shopped there again, if not for what I consider a rather unique selling style, that is, they have weekly (now daily I believe) promos where you can get mini sizes of their products for free with a minimum purchase, usually $21 and lately as little as a $10 purchase. This is an absolutely brilliant marketing strategy because 1. Their products and superb which will keep you coming back and 2. Their price point is excellent, which will also keep you coming back. So this was the beginning of a pretty unhealthy addiction for my bank account, but one that is so worth it whenever I think of what I'm saving and getting in comparison to other brands.

In my first order I stumbled onto a promo for a free shadow set and added it to my cart. When the shadows came, I received Comfy, Take Out, Wine Tasting and Ginger Peach in their travel sizes and I was instantly hooked. Over the last month or so I've placed almost $200 in orders, which is a lot because their product price points rarely go above $9 per item, the most expensive things that they have are their brushes which run about $11-$14.

OK, so.  As I said the thing that got me going back was how great the shadows that I got in the promo were. Then I got hooked on their blushes from another promo, darn you Everyday Minerals! But no really, the colours are awesome and the powders are so finely milled and very buildable. I was never one for blushes til I actually tried EM blushes and while I now have two Tarte blushes, a MAC blush and one MUFE blush with another two NYX HD Grinding blushes on the way, I have eight EM blushes. Pictures after the jump.